Are You Getting The Most Out Of Your Publisher-Affiliate Strategist Relationship?
By: Ashlee Pendleton, Sr. Affiliate Strategist at Clickbooth
Whether you join on your own or are directly contacted by a network to partner up, you’ll almost always be paired up with an Affiliate Manager (or in our case, an Affiliate Strategist). The Affiliate Strategist is your ‘eyes and ears’ of the network and is one of your greatest assets and resources when it comes to growing your online business. So how do you get the most out of the Publisher-Affiliate Strategist relationship?
Sharing is Caring
You’ve probably used Twitter to vent about the Celtics losing to the Lakers in Game 7 and updated your Facebook status to inform your friends that you pre-ordered the new iPhone 4G (jealous?). Not to mention the countless emails, IMs, texts, and phone calls you send and receive each day. It is practically unavoidable to share with the world all of the things you are doing and thinking at any given time. This has to translate into the Publisher-Affiliate Strategist relationship as well. Many times Reps are stuck assuming certain details of a publisher’s promotions. No good! You know what they say when you assume: “you make an…” well you know .
When an affiliate is transparent about their promotions, there is no guesswork. This enables your Affiliate Strategist to truly keep you updated on industry trends and changes that can impact your ad campaigns—both positively and negatively. Keep in mind, communication goes both ways! When you openly share information about your promotions with your affiliate strategist, you can guarantee to receive inside knowledge on traffic sources, new verticals and often additional resources and tools which can totally supplement your campaigns.
It doesn’t stop there. Communication isn’t only beneficial at the campaign level, but also in your online business as a whole. Put it out there! What are your long term goals? What is the dollar amount you want to make each month? Expressing where you want to be is the first step to getting there.
Fear of Commitment
“Rule #76: No excuses. Play like a champion!” This is one of my favorite quotes from the movie Wedding Crashers. Yeah, she was a stage 5 clinger, but Owen Wilson’s character had a goal in mind and wasn’t going to let an excuse get in his way of reaching it. In affiliate marketing, we have to make a commitment to the game and play like a champion!
In the Publisher-Affiliate Strategist relationship, it’s easy to make excuses. Especially, if a campaign test doesn’t go the way we want. It’s crucial to stay focused on solutions! Before you test an offer, make a commitment to put your best foot forward. Do your due diligence to research the vertical or offer before you test. After the test, dive into your stats. Examine every variable, placement, bid, keyword, ad copy…etc. Once you have an estimate of how to make the ad campaign better, reach out to your Affiliate Strategist to formulate a game plan. Your Affiliate Strategist can’t carry you, but they can be the most valuable asset to your online marketing plan/strategy.
Commitment, like communication, goes both ways. The relationship between an affiliate and their account Rep depends on each other bringing something to the table. There is no point in blaming one another, the only focus has to be staying committed to the goal and learning from previous experiences.
So to quickly recap, the key ingredients to getting the most out of the Publisher-Affiliate Strategist relationship are communication and commitment. Transparent promotions will open the doors and even windows of opportunities, while commitment to the relationship and putting your best foot forward in each promotion will keep each party accountable. As long as both parties have an open line of communication and a commitment to reaching your goals, you will get the most out of your Publisher-Affiliate Strategist relationship!
For even more tips on getting the most out of your Affiliate Strategist, check out these posts by Logan Thompson and Geno Prussakov.
Want to be a publisher on Clickbooth’s Exclusive CPA Network? Sign up today!