First there were newspapers, then radio and later on television. While the technology and medium has changed considerably over the years, one thing has remained consistent. Those in control of the media have been limited to a small few. This is still true today. There are only six major companies controlling the majority of media in the United States. With the control being in the hands of the few, new and growing small businesses never get access to that traffic and as a result innovation is stifled.

For the first time since the printing press and birth of mass media, the Internet has created a new opportunity to open up the media to everyone.

In 2002, Clickbooth was formed and has already become a catalyst to the changes we are seeing in mass media. Clickbooth focuses on performance because they believe it is the only way to change the world into a place where anyone can be empowered to determine their own success.

Instead of all of the power and innovation going to and coming from a small and highly connected group, Clickbooth wanted to give the power back to the masses.

Clickbooth is opening the media channels, previously only accessed by a few, and creating an open market, and making it available to individuals and small business who want to market their idea, product, or company. They are putting an end to the old world establishment by opening up media to everyone everywhere and creating a world without boundaries.

With the old establishment, there was 1-to-many communication, with a very limited group controlling what was seen by the masses. It became more about who you knew instead of how good your idea was, whether it was marketing or financing a new idea. When the power lies with only the few, the individuals connected to those few are the only ones with a chance to succeed instead of the individuals with the best ideas and products.

"64% of the Digital Media is already controlled by only 5 companies."

Even today, the old establishment is trying to resurrect itself on the Internet. At present, 64% of digital ad space is controlled by five large corporations - Google, Yahoo, Microsoft, Facebook and AOL. How is the average person supposed to compete with that?

Since their inception, Clickbooth has developed and continues to refine a performance based model that allows anyone, no matter how large or small, to be successful. The media is no longer limited to a few large media companies. Product innovation is no longer limited to a few stuffy executives discussing concepts in a board room.

In this new era, anyone can get a message out to the masses. It's no longer about who you know, but about how good your idea is. Everyone has the ability to innovate, and be rewarded for it, and in the end the biggest winner is the consumer.

"In a world driven by performance; Consumers are in control to determine
a product/campaign's success or failure by 'voting' with every purchase."

The concept of Clickbooth's model, Affiliate Marketing, is very simple. It is to unite those who sell products with those who drive traffic. An advertiser only pays when there is a sale, eliminating risk. With this new model, barriers to entry are toppled for both those who want to drive traffic and those who want to sell products, thus creating no boundaries. Clickbooth has leveled the playing field to where now anyone can become successful and profitable. These products have more value and the better the product is, the more successful the company will become because it's the consumers who ultimately decide what they want. With the performance based media model, the consumer is in control

In the end, the removal of risk encourages innovation, paving the way for small businesses and entrepreneurs to compete with the largest corporations out there. The better a product does, the more traffic it will get and the more profitable it will be. Zero risk, plus open access to mass media channels, equals success for advertisers/small businesses. This encourages innovation and creates a world without boundaries.

Clickbooth is currently enabling over 106,000 small businesses or affiliates, 5,295 in our home state of Florida alone, to buy and sell traffic on some of the largest media properties in the world. These affiliates are now able to compete on an equal playing field and access the same traffic that in the past would have been limited to the largest and most connected Advertising Agency clients in the world.

For the first time in history, the power of the Mass Media is being given back to the masses, and once anyone has the power to reach the people - the person with the greatest innovation and quickest to respond to the performance based consumer demand, results in that person winning the traffic.

The Clickbooth Revolution is Now

"With this growth, Clickbooth will be a top 25 ranked site in the U.S."

*Quantcast estimates between 36.8 Million to 49.7 Million unique visitors per month, which puts clickbooth in the top 25 websites.

Some of the many sites participating in the clickbooth network:

Clickbooth sees itself as the last chance to protect innovation, and as a result, empowering small businesses and entrepreneurs. By putting the needs of the consumer first, and not corporate profitability, Clickbooth is working hard to create a new golden age of innovation.