Clickbooth Acquistion of Top Tier CPC Network, AdToll / AdToll.com
Sarasota, Florida (December 17, 2010)Clickbooth acquired the assets of well-known pay-per-click (PPC) advertising network, AdToll, on September 26, 2008. This acquisition, along with the several other acquisitions the company made in the past, contributed another building block to the company's solid foundation.
What is AdToll?
AdToll was a pay-per-click advertising network that offered webmasters a way to market and sell ad space to prospective advertisers.
What is CB|CPC?
CB|CPC is Clickbooth's new cost-per-click advertising platform that connects advertisers and website owners, allowing them to monetize an extensive inventory and variety of quality ads from Fortune 500 companies.
For advertisers, CB|CPC provides you with a low cost solution for targeting your products and services to potential consumers and specific markets. As a result, you have complete control over campaigns along with the power to optimize them as you best see fit.
For publishers, you'll leverage a powerful combination of high targeted ads, superior semantic technology, and a vast network of premium advertisers. As a result, you earn revenue whenever there is a valid click on a paid advertisement.
Advertisers
Are you a former AdToll Advertiser?
Step 1: Sign up today for a CB|CPC Advertiser account.
Step 2: Contact cpcsupport@clickbooth.com today to transfer all qualified AdToll account balances to your new CB|CPC account.
Step 3: Launch your campaign!
What are the benefits of CB|CPC for Advertisers?
- Transparent Auction Based Bid System
- Carefully Screened Publishers to Ensure Top Quality and Brand Protection
- Real-time Reporting to Track Results
- Geographic, Demographic and Contextual Targeting Capabilities
- Proactive Click Fraud Protection
- Add Images to Your Text Ads
- Perfect for both - large and small niche markets
- Sign up today!
How will former AdToll Advertisers benefit from CB|CPC?
- Access to low Alexa-ranked properties and high volume top tier sites
- Only pay for results
- Standardized ad sizes = more opportunity for placement
- More details in your reporting to help optimize your campaign
- Option to bid on keywords
- Support from an in-house compliance team
- CPC cost determined by you and other advertisers - not by publishers
- Availability of high-trafficked niche sites
- More options to focus your campaigns
- Access to exclusive CB CPA offers
Frequently Asked Questions
- What measures does CB|CPC take to combat click fraud?
CB|CPC carefully screens each publisher to ensure that we're offering only top quality partnerships and brand protection. In addition, our real-time reporting, suspicious activity such as this can be detected & remedied immediately. Lastly, Clickbooth's in-house Compliance Team serves as another resource that allows CB|CPC to overcome many concerns that traditional CPC companies face. - How will CB|CPC ensure that my ads see high traffic volume?
CB|CPC targets low Alexa-ranked and high volume niche sites, which naturally allows your ads to be seen by more consumers. In addition, we have an extensive inventory of high quality publishers, which offer more opportunities to expend your credits. - What measures is CB|CPC taking for former AdToll users who have remaining unused credits?
All qualified AdToll account balances are transferrable when you set up a CB|CBC account. Click here to set up your new CB|CPC account, then contact cpcsupport@clickbooth.com to transfer your account balance and start working with us today!
Publishers
Are you a former AdToll Publisher?
Step 1:
Sign up today for a CB|CPC Publisher account.Step 2:
Start generating revenue!What are the benefits of CB|CPC for Publishers?
- Access to 1000s of Top Advertisers
- Yield Optimized Ad Delivery
- Advertising Targeted to Your Site and Users
- Ability to Filter and Block Ads
- Real-time Reporting to Track CPC Earnings
- Guaranteed 100% Inventory Fill
- Text-only Ads or Text Plus Image Ads
- Sign up today!
What are the benefits for Former AdToll Publishers?
- Access to high quality advertisers
- Get paid based on the behavior of your audience
- More control over ads shown on your website
- No more "filler" ads - space is always filled with offers
- Higher quality offers promote better CTR which means higher payouts for you
- Advertisers compete for premium placements on your site
- Complex algorithm designed to consider bids and CTR = better quality ads in top placements on your site
Frequently Asked Questions
- What does CB|CPC do to ensure that my site is as profitable as possible?
With CB|CPC, ad placement on a site is determined by a complex algorithm that takes into account bids and an advertiser's CTR history. This allows CB|CPC to award the best campaigns for your ad spots, instead of allowing low-CTR offers to consume top placements on your site. - How can CB|CPC fill my inventory?
CB|CPC has 1,000's of quality advertisers in all the top niches, and we also guarantee 100% inventory fill with high quality offers (no "filler" ads promoting our service!).
About IntegraClick, LLC
IntegraClick, LLC is a pioneer in the true, performance-based online marketing industry with the widest variety of marketing channels, methods and niches. Offering advanced network technology and extensive industry experience, IntegraClick continues to extend its innovative services throughout the world from its headquarters in Sarasota, Fla., as it has since 2002.
As one of the fastest growing online marketing agencies and with a focus on maximizing the return for both advertisers and publishers, IntegraClick strives to go beyond conventional standards and works diligently to adapt its services to fit each individual's needs. IntegraClick's attention to traffic quality and appreciation of partner relationships distinguishes IntegraClick from its competitors.
About Clickbooth
Clickbooth is a world renowned internet marketing company that is focused on delivering unprecedented efficiency in the buying and selling of online advertising. As one of the fastest growing online marketing agencies, Clickbooth provides clients with every tool necessary to create a successful campaign and maintain proper focus in their marketing efforts. Since its inception in 2002, Clickbooth's focus on quality has been the company's foundation for industry leading success. For more information, visit www.clickbooth.com.