Clickbooth Announces Advancement in Email Suppression List ManagementFirst DirectTrack Network to implement the enhanced Unsubcentral Feature Sarasota, Florida (May 12, 2008)
Clickbooth today announced the implementation of a new enhanced feature that bridges and integrates DirectTrack and Unsubcentral. Clickbooth, the core subsidiary of IntegraClick, Inc., is the first DirectTrack Network to implement this feature. DirectTrack currently powers more affiliate programs and affiliate networks than any other technology in the world. Unsubcentral is the premier system for suppression list management.
What does this enhancement mean for Clickbooth Advertisers and Publishers? According to Ziare Brown, Sr. Director of Compliance & Enforcement of Clickbooth, "Unsubcentral's management system allows us to create a secure environment for our suppression lists. This enhancement allows us to process unsubscribe requests from our advertisers who also use Unsubcentral and then we are able to provide those updates to our publishers in real-time using DirectTrack. Unsubcentral adds an extra layer of protection for our advertisers."
"We are always the first network to take the pro-active steps to ensure a safer environment for our Advertisers and Publishers as well as the billions of consumers they reach," said John Lemp, Chief Executive Officer of Clickbooth. "We at Clickbooth take great pride in always being at the forefront of compliance."
About IntegraClick, LLC
IntegraClick, LLC is a pioneer in the true, performance-based online marketing industry with the widest variety of marketing channels, methods and niches. Offering advanced network technology and extensive industry experience, IntegraClick continues to extend its innovative services throughout the world from its headquarters in Sarasota, Fla., as it has since 2002.
As one of the fastest growing online marketing agencies and with a focus on maximizing the return for both advertisers and publishers, IntegraClick strives to go beyond conventional standards and works diligently to adapt its services to fit each individual's needs. IntegraClick's attention to traffic quality and appreciation of partner relationships distinguishes IntegraClick from its competitors.
Clickbooth is a world renowned internet marketing company that is focused on delivering unprecedented efficiency in the buying and selling of online advertising. As one of the fastest growing online marketing agencies, Clickbooth provides clients with every tool necessary to create a successful campaign and maintain proper focus in their marketing efforts. Since its inception in 2002, Clickbooth's focus on quality has been the company's foundation for industry leading success. For more information, visit www.clickbooth.com.