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• Clickbooth prohibits unfair or deceptive advertising in any medium.
• Earnings and time consumption claims made cannot imply something that is false and must be substantiated in writing and given to the consumer.
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• Testimonials and endorsements must reflect the typical experiences of consumers, unless the ad clearly and conspicuously states otherwise. Under current FTC stands, clear and conspicuous disclosure requires the disclosure to be on the same page at or near the testimonial in the same color as the testimonial and in the same font size as the testimonial. A statement that not all consumers will get the same results is not enough to qualify a claim. Testimonials and endorsements can't be used to make a claim that the advertiser itself cannot substantiate. Disclaimers and disclosures must be clear and conspicuous which means they must be located at or near the representation that they are disclaiming in the same font color and size as the representation. Connections between an endorser and the company that are unclear or unexpected to a customer also must be disclosed, whether they have to do with a financial arrangement for a favorable endorsement, a position with the company, or stock ownership. Expert endorsements must be based on appropriate tests or evaluations performed by people that have mastered the subject matter.
• Refund policy must be explained in clear and simple terms and must be made to dissatisfied consumers if they were promised such.
• Advertisers must provide to consumers a detailed disclosure document at least 10 days before the consumer pays any money or legally commits to a purchase. The document must include:
• The names, addresses, and telephone numbers of other purchasers;
• A fully-audited financial statement of the seller;
• The background and experience of the business’ key executives;
• The cost of starting and maintaining the business;
• The existence of criminal or civil legal actions;
• An explanation of any cancellation or refund policy;
• Cancellation or refund request history for a rolling two-year period;
• Reference lists;
• The responsibilities of the seller and purchaser once the purchase is made.
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• Advertisers that make earnings representations must give consumers the written basis for their claims, including the number and percentage of owners who have at least as well as claimed.
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