CB provides partners with a progressive full-service management platform dedicated to optimizing revenue generation for both its Advertisers and Publishers - all delivered in one convenient package. With access to top-of-the-line third party technical resources, clients can expect the highest quality traffic with top dollar payouts along with an exclusive inventory of advertisers and publishers.
Advertisers FAQ
- What offers perform well for you?
- What types of traffic do you offer?
- How do you prevent fraud?
- How much volume can you do on my offer?
- How can I optimize my traffic since you have many different types of publishers?
- Objective System
Publishers FAQ
Account Information
- Affiliate Strategists are Available 24/7
- Payment Methods
- What are Clickbooth's Payment Terms?
- How to submit your W8 & W9 information
- Allowed Traffic Types
- How to locate an offer
- Are there any restrictions on your offers?
- Do you have a Clickbooth referral program?
Setting Up Campaigns
- I would like to place banners on my Web site. How do I get started?
- Can I use customized banners for some advertising campaigns?
- Why was I denied from a "select" campaign?
- What is Third Party Pixel tracking?
- Do I have to deploy my creatives?
Statistics and Reports
- Click-through Rate
- Calculating EPC
- EPC for specific traffic types
- My users are being redirected to a different offer, what is happening?
- Offers I have not selected are showing up in my reports, what is happening?
Analysis and Optimization
Affiliate Marketing Basics & Terminology
Basics
Terminology
- Above the Fold
- Adsense (Google)
- Advertiser
- Adware
- Adwords (Google)
- Affiliate/Publisher
- B2B
- B2C
- Confirmation/Thank You Page
- CPA
- CPC
- CPL
- CPM
- Creative
- CTR
- eCPA
- eCPM
- EPC
- Incentivized Programs
- Landing Page
- Lead
- Long Form Lead Gen
- Pixel
- PPC
- Publisher/Affiliate
- ROI
- Short Form Lead Gen
- Uniques
- URL
- Vertical
- Viral Marketing
- Whois
Advertisers
What offers perform well for you?
Clickbooth promotes the top offers in every vertical in the industry. In order to maximize performance and conversions, Clickbooth’s expert team will analyze each individual campaign to ensure its profitable success.
What types of traffic do you offer?
Clickbooth offers a variety of traffic. All of which is high quality and often exclusive. A general breakdown is as follows:
- 60% Double Opt-In Email
- 20% Search
- 15% Onsite – some of the top 50 Alexa sites are CB exclusives
- 5% Path
How do you prevent fraud?
Clickbooth has the industry leading compliance department, which constantly monitors and audits traffic to make sure advertisers receive the highest quality. Clickbooth is also extremely selective with the publishers allowed in the network. Each publisher who applies goes through a strict approval process, which results in increased ROI for advertisers.
How much volume can you do on my offer?
Clickbooth’s top campaigns in every vertical typically do between $1-1.5 million each month. Some campaigns in top verticals can exceed $5m per month. As a whole, the Clickbooth network does over $20 million each month.
How can I optimize my traffic since you have many different types of publishers?
Clickbooth provides the ability to set up sub id tracking. This allows you to monitor the leads and clicks each publisher is driving to your offer so you can optimize it accordingly.
Objective System
Clickbooth operates on a 100% objective system. What does this mean? It means that if you are interested in two similar offers, we will always let you know which is the better offer. We will never let personal relationships with our advertisers determine which offer we recommend. The only offers we recommend are the ones that work! It is our job to provide our publishers with only the best offers and this is exactly what we do. You will never be misguided while looking for the perfect offer to run. We will always be completely upfront about which offers are doing best, giving up to the minute stats on how all offers are performing for different traffic types. Our #1 goal is to put money in your pocket, and having an objective system allows us to do just that!
Publishers
Account Information
Affiliate Strategists are Available 24/7
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Clickbooth affiliate strategists are available 24/7. Your affiliate strategist is your one stop shop for finding out the top converting offers, strategizing new marketing methods and addressing any of your questions or concerns. You can find your affiliate manager's contact information in your Clickbooth account interface.
Payment Methods
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The two most common methods of payment used at Clickbooth are either check or Paypal. If you would like to change your current method of payment you can do so by editing that information in your account. Once you have made your changes they will be submitted to the approvals department. You will receive a call within 2 business days to verify the change in information. Once the change has been voice verified it will be updated in your account. Other options such as International Wires or Direct Deposit/ACH are also available. Please contact your Affiliate Strategist directly to find out more information about these options.
What are Clickbooth's Payment Terms?
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Clickbooth has several payment options. The first, and most common is Net 30. This means payment is issued 30 days after the end of the month for the previous month's earnings. In order to receive payment, you must have your W8/W9 form submitted to Clickbooth's accounting department. Once your W8/W9 form has been submitted your account will undergo a thorough compliance review. Your account must also exceed the $50 threshold for the month in order to receive payment.
Clickbooth also offers expedited payment plans (such as twice monthlies or weeklies) and you should contact your affiliate strategist for more details on qualifying for these terms.
How to submit your W8 & W9 information
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In order to receive payment from Clickbooth you must submit a W8 or W9 to our approvals department. For affiliates located in the United States you will need to submit a W9 form. For international affiliates please submit a W8. Once you have located the proper form, print it out and fill in the information. You can submit the completed form in one of two ways. You can scan it and email it to Sara.Grubbs@Clickbooth.com or fax it to 954-337-0734. You will receive an email response in 1 to 2 business days confirming that it has been received and filed. As always if you have further questions be sure and contact your affiliate strategist!
Allowed Traffic Types
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Clickbooth allows a variety of traffic sources. The main sources of traffic that we allow are email, search, contextual and onsite traffic. Email marketing includes newsletters, email lists and list management. Search traffic includes all paid traffic sources including search engines, content network and media buys. Contextual traffic involves Pay Per View traffic which involves promoting via pop ups or pop unders. Onsite placement is when affiliates own their own websites and drive traffic to them organically.
Clickbooth also allows path placement on a case by case basis. This placement refers to the backend of an Email Submit Campaign, following a co-registration path in which a series of CPA offers are introduced on a link-out basis. The campaign description will state "Path Traffic Allowed" and "CPA Wall Allowed" for those offers that have been pre-approved for this traffic type.
Although we allow numerous different traffic sources at Clickbooth, we do not allow any incentivized traffic. This means that affiliates cannot offer any points or cash rewards to consumers for completing an action.
How to locate an offer
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I'm going to be going over how how to locate a offer within you Clickbooth Publisher interface, and once there how to pull the correct link for your traffic type. Once you have logged in with your email address and password you will be brought to the home screen where you can easily view you Affiliate Strategist contact information.
Many Publisher's have some questions when setting up campaigns about deploying creatives. Deploying Creative is a optional method to track more than one site, keyword, or email at a time. Please note that when using this option you do not need to enter your user name and password again.
So we've set up your campaign and you are ready to make some money, as always, contact your Affiliate Strategist with any additional questions.
Are there any restrictions on your offers?
Yes, none of our offers may be incentivized in any way (cash, point, etc). Past that, restrictions are specific to each offer and advertiser. Any restrictions, such as traffic allowed, countries allowed, etc will be listed in the "Click Here for Campaign Description" link and/or will pop up when you visit the campaign's creative page.
Do you have a Clickbooth referral program?
Publishers can use the Clickbooth Publisher Referral campaign and receive 1% gross referral credit for life.
Setting Up Campaigns
I would like to place banners on my Web site. How do I get started?
The first step to placing banners on your site is to contact your Clickbooth affiliate manager so that you can discuss your site's demographics and user profile. Your Clickbooth AM will work with you to find the best offers to fit your site.
Can I use customized banners for some advertising campaigns?
Yes. Clickbooth allows the use of your own customized banners after they receive approval from the Clickbooth advertising department. You can send such requests to your assigned publisher representative.
Why was I denied from a "select" campaign?
The most common reason a publisher is denied from a select campaign is because the offer does not support his or her traffic type. For example, an on-site placement publisher would be denied from a select campaign that only allows email traffic.
What is Third Party Pixel tracking?
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Clickbooth allows third party pixel tracking on over 90% of our campaigns. The ability to place pixels will depend on the Advertiser's technical system. To find out if a specific campaign allows for third party pixel placement, click on the "campaign description" in the top right hand corner. This will state whether or not pixels can be placed.
At Clickbooth, we provide publishers the option to upload image, frame, and script pixels directly through the publisher interface. On the campaign details page, click on the Pixel Upload Link, located directly above the Campaign Creatives. Simply paste your pixel directly into the form, and click, "Add Pixel."
All Google and Yahoo pixels must be emailed directly to your affiliate strategist, along with the corresponding campaign ID number. Feel free to contact your affiliate strategist directly with any other questions you may have on third party pixel tracking.
Do I have to deploy my creatives?
Deploying creatives is an OPTIONAL method used to track more than one site, email, keyword bid etc at a time. Example: You can deploy one creative labeled Website A and once creative labeled Website B. Then on the reporting tab you can "Get Stats for Deployed Creative" and see whether you are getting the majority of your leads from Website A or Website B and manage your campaign accordingly.
NOTE: When using Deployed creatives you do NOT need to enter your username or password again.
Statistics and Reports
Click-through Rate
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Click-through rate or CTR is a way of measuring the success of an online advertising campaign. A CTR is obtained by dividing the number of users who clicked on an ad on a link, banner, or email creative by the number of impressions. For example, if a banner ad was delivered 100 times and one person clicked on it, then the resulting CTR would be 1 percent. This metric is good for PPC, search, email and banner advertising to determining the success of creative and the appropriateness of the placement.
Calculating EPC
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EPC stands for "Earnings Per Click" and is a great way to determine which offer performs better between two offers with different payouts. When comparing two offers, one with a $36 payout and another with a $40 payout. A common mistake made by affiliates is that they assume that the $40 payout will be the better offer. Offer A with a $36 payout receives 100 leads earning the affiliate $3,600. We can now calculate the EPC by dividing $3,600 by the total clicks 700 to get the EPC of $5.14. Offer B with a $40 payout receives 70 leads earning the affiliate $2,800. Offer B received the same amount of clicks so let's divide $2,800 by 700 to calculate a $4.00 EPC for that offer. So based on the stats Offer A's epc is $5.14 compared to Offer B's EPC of $4.00 which shows that an offer with a higher payout is not always the better offer. In this example Offer A earns the affiliate $1.14 per click more then Offer B that's an extra $800 of revenue.
EPC can also be used in optimizing marketing campaigns. The EPC allows the affiliate to know what their CPC "cost per click" must stay below in order to make the campaign profitable.
EPC for specific traffic types
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EPC = Earnings per Click
(Clicks/$Commissions Earned)
This formula can be calculated by dividing the number of clicks per offer by the commission earned. Please check out our video on Calculating EPCs for more details.
It is important to remember that different traffic types will almost always have varying EPC ranges. For instance, email EPCs for a good campaign will typically be right around the $1 range, depending on the offer. The email is being sent to an email address who has expressed interest in receiving email from the publisher, but they have not specifically asked for every product that hits their inbox. Therefore, it is normal for an EPC to be lower than a search publisher would see. A Search publisher will see a higher EPC because they have paid to target users who have a specific interest in the product they are promoting. The end user has a definite interest in the product and has sought out the product. Each traffic type will react differently, some will get tons of clicks and a smaller EPC, while others will click less but earn a higher EPC. When you log in to your account, you will see the network wide EPC. This is an accumulation of all publishers spread across all traffic types and often will not reflect the true EPC for your traffic type. Our AM's are available 24/7 to let you know how an offer is performing for your specific traffic type.
My users are being redirected to a different offer, what is happening?
Clickbooth.com is designed to monetize all of your traffic. This means that if a user from a non US IP clicks on an offer that is US only they will be redirected to an offer that does allow traffic from their IP. This offer will then appear in your reports. (This applies to every offer that is geo-targeted).
Offers I have not selected are showing up in my reports, what is happening?
Clickbooth.com is designed to monetize all of your traffic. This means that if a user from a non US IP clicks on an offer that is US only they will be redirected to an offer that does allow traffic from their IP. This offer will then appear in your reports. (This applies to every offer that is geo-targeted).
Analysis and Optimization
What makes a good landing page?
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Since the ad is the first experience a user has with a campaign, a good landing page has a Headline which corresponds to the ads creative. The well converting landing page has a Call to Action to instruct the user on what the desired action is; whether it is a download, purchase, or lead form. The required campaign information is located above the page fold of the landing page, where the user is most likely to see it. This information should include a clear concise explanation of what the campaign is offering. Lastly, a good landing page offers a clear, simple navigation which allows the site visitors to find product overviews and details easily. If you choose to design your own landing or jump page (for use on Google, Yahoo, media buys, etc.) keep these elements in mind. Once you have created your landing page be sure to send it to your affiliate strategist for design tips and approval.
Payout vs. EPC
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Payouts are the money a publisher receives for each action completed. An action can be anything from a user inputting their email address all the way up to the purchase of a product.
EPC, or Earnings Per Click, is how we measure the success of a campaign. To figure out EPC, you take the total payout earned and divide it by the number of clicks the offer received. This will give you the amount earned for each unique visitor that came to the offer. So, if an offer generated $1,000 and received 100 clicks, then the EPC is $10.
If we compare Payout and EPC, we can see how to most accurately measure the strength of an offer:
- If an one offer is paying out $50 per lead, seeing 100 visitors a day and only converting 10%, then the EPC is $500 divided by 100 visitors...making it $5
- Another network is offering the ad at $40 per lead, seeing 100 visitors a day and converting 25%, then the EPC is $1000 divided by 100 visitors, making it $10
Some people only look at big payouts and miss the boat because the conversion rate and EPCs are lower than other offers they could be running.
When comparing two like offers be sure to take a look at the EPC and not just the payout, since that is how you will really see how much revenue you can generate from the offer.
Objective System
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Clickbooth operates on a 100% objective system. What does this mean? It means that if you are interested in two similar offers, we will always let you know which is the better offer. We will never let personal relationships with our advertisers determine which offer we recommend. The only offers we recommend are the ones that work! It is our job to provide our publishers with only the best offers and this is exactly what we do. You will never be misguided while looking for the perfect offer to run. We will always be completely upfront about which offers are doing best, giving up to the minute stats on how all offers are performing for different traffic types. Our #1 goal is to put money in your pocket, and having an objective system allows us to do just that!
Affiliate Marketing Basics & Terminology
Basics
What is "Affiliate Marketing"?
Affiliate marketing (as related to Internet marketing) refers to the sharing of revenue between advertisers and publishers. Compensation is based on performance from sales, clicks, registrations or a combination of such.
What does "CPA" stand for?
"CPA" stands for Cost per Acquisition or Cost per Action and is a leading form of media buying that provides advertisers with the true value of a consumer. As a payment model, CPA means advertisers pay publishers per lead. The lead is a set action by the advertiser which publishers' users must complete. Such actions range from inputting email address or zip codes to purchasing a product. Payouts for set actions vary accordingly.
Terminology
Above the Fold
Once a web page has loaded, the part that is visible is said to be 'above the fold'.
Adsense (Google)
Text and image ads that are precisely targeted to page content, from which the webmaster earns a percentage of the price per click paid by the advertsier.
Advertiser
The person selling the goods or service; also knows as the merchant. The advertiser or merchant pays affiliates for sending traffic to the merchant's web site after a product or service is purchased.
Adware
Also known as "spyware", a program hidden within free downloaded software that transmits user information via the Internet to advertisers.
Adwords (Google)
Google's Pay Per Click (PPC) advertising program.
Affiliate/Publisher
A website owner, search engine marketer, media buyer or email list owner who promotes a merchant's products or services and earns a commission for leads or sales.
B2B
Business to business marketing.
B2C
Business to consumer marketing.
Confirmation/Thank You Page
A page that loads when customer has completed the desired action.
CPA
Cost Per Acquisition/Action. Actions can vary from a user inputting their email address or zip code (email/zip submit) all the way up to the purchase of a product.
CPC
Cost per click.
CPL
Cost per lead.
CPM
Cost per thousand impressions.
Creative
The advertisement provided by a client; banners, email text or html creatives, etc.
CTR
Click thru rate. The number of people who click on an advertisement after seeing the ad. Clicks/Impressions.
eCPA
Effective cost per action.
eCPM
Effective cost per thousand impressions; allows you to compare CPC, CPA and CPM pricing models.
EPC
The EPC is the "Earnings Per Click". This figure is calculated by dividing the commission by the number of clicks generated. The EPC will give you a gauge of how well your campaign and/or affiliate are performing. If you have a large number of clicks, but a low amount of commission, this will translate into a low EPC number, which would tell you that although traffic is being driven to your site, not many people buy something once they get there. You could then adjust your campaigns accordingly.
Incentivized Programs
A program where the user is given something in return for either clicking on an advertisement, viewing an ad, or completing the action. Clickbooth does not allow this form of marketing. We removed incentivized traffic from our network in June 2007 and were the 1st in the industry to do so. Incentivized traffic provides much lower quality for advertisers.
Landing Page
The first, and sometimes only, page of an advertisers offer. Should detail the action desired and have a strong call to action.
Lead
Information that would potentially be a consumer of a product.
Long Form Lead Gen
A form of data that includes a lot of info: address, age, etc. and typically some sort of qualifiers (ex: How much debt do you have?).
Pixel
A 1x1 piece of code placed on the thank you or confirmation page of an offer. This pixel "fires" each time the page is loaded allowing us to track completed actions.
PPC
Pay per click, typically refers to search engine marketing where you pay for clicks.
Publisher/Affiliate
A person or company that promotes traffic to our ad campaigns via their method of choice (search, email, contextual, onsite, path, networks).
ROI
Return on investment.
Short Form Lead Gen
A form of data that does not include much more than just the email address, name and address.
Uniques
The number of unique people as determined by IP address.
URL
Uniform resource locator. The web address of a page.
Vertical
A group of offers. For example: Health and beauty vertical, debt vertical, work from home vertical, etc.
Viral Marketing
Marketing phenomenon that encourages people to pass along a marketing message.
Whois
A website that tells you who actually registered and owns a certain website.
